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Toys R Us Bankruptcy: Marketing Environmental Factors - Great Ideas for Teaching Marketing

Toys R Us Bankruptcy: Marketing Environmental Factors - Great Ideas for Teaching Marketing

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout the world. Toys R Us were essentially a victim of failing to adapt to a significantly changing marketing environment. They maintained their large-scale supermarket retailing model for over 50 years without considering trends in retail … Continue reading "Toys R Us Bankruptcy: Marketing Environmental Factors"...

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