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Material Detail

The Global Marketplace

The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture, Political & Legal Environment, Targeting, and Entry Strategies. It is a good summary for an International Marketing class.
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 2, 2004
Date Modified in MERLOT:
November 14, 2017
Author:
Lars Perner, San Diego State University, Imperial Valley Campus, 720 Heber Avenue, Calexico, CA 92231  
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

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MARY CONWAY DATO-ON
MARY CONWAY DATO-ON (Faculty)
7 years ago

This is a tremendous repository of information. But, it is a bit too much. Other than giving it to students as a reference I'm not sure how I'd use it. The writing is clear and the links are easy to follow - that's nice!

Time spent reviewing site: 10 minutes