Material Detail

The Global Marketplace

The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture, Political & Legal Environment, Targeting, and Entry Strategies. It is a good summary for an International Marketing class.


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12 years ago

This is a tremendous repository of information. But, it is a bit too much. Other than giving it to students as a reference I'm not sure how I'd use it. The writing is clear and the links are easy to follow - that's nice!

Time spent reviewing site: 10 minutes