Business Communication - Achieving Results
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'What is effective communication and how can it be put into practice in business? Business Communication: Achieving Results answers this question by first examining contributions of major theorists and thinkers in the subjects of semantics, linguistics and organizational communication and how the lessons learned can be applied to business for optimal results. Actionable recommendations provide the reader with successful approaches to interpersonal and group scenarios. The book also explores tactics the reader can utilize in common internal and external communication efforts in business.'