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"Using Social Media for Personal Gain" icon

Using Social Media for Personal Gain

This is a free textbook offered by BookBoon. 'During the last five years, society has seen an explosion in the use of ‘social media’ as a way of communicating over the Internet. You may see ‘social media’ being discussed in the media, in your social life and in your work life, but what is meant by the term ‘social media’? Social media is the use of tools on the Internet to find news (world, sports, celebrity, etc.), share what you are doing with others and communicate with businesses, brands, media agencies, etc. It is a way of “engaging with a large number of people in a time efficient and cost effective way”1. Social media tools are used by businesses for marketing, brand awareness, education and to provide customer service. News agencies use social media as another medium to broadcast... Show More


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