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"Obtaining and Retaining Customers - Part II - Customer Retention" icon

Obtaining and Retaining Customers - Part II - Customer Retention

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'At the heart of this book is the belief that to survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount – if customer don’t get what they want, they go elsewhere and with the contemporary digital environment, going elsewhere has never been easier to do....

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