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Material Detail

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Obtaining and Retaining Customers - Part II - Customer Retention

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'At the heart of this book is the belief that to survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount – if customer don’t get what they want, they go elsewhere and with the contemporary digital environment, going elsewhere has never been easier to do....

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
February 11, 2014
Date Modified in MERLOT:
April 23, 2020
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Download entire book as PDF from this site
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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