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The most valuable brands in the world - Great Ideas for Teaching Marketing

The most valuable brands in the world - Great Ideas for Teaching Marketing

Teaching Notes for this Marketing Activity This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by the BrandZ top 100 for 2015. Additional resources: Here Are the Top 100 Brands in the World Student task As you probably know, brand equity is becoming increasingly important factor … Continue reading "The most valuable brands in the world"...

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