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Material Detail

The most valuable brands in the world - Great Ideas for Teaching Marketing

The most valuable brands in the world - Great Ideas for Teaching Marketing

Teaching Notes for this Marketing Activity This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by the BrandZ top 100 for 2015. Additional resources: Here Are the Top 100 Brands in the World Student task As you probably know, brand equity is becoming increasingly important factor … Continue reading "The most valuable brands in the world"...

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Keywords:
top 100 brands, branding, brand equity
Disciplines:
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More about this material

Material Type:
Assignment
Date Added to MERLOT:
July 14, 2020
Date Modified in MERLOT:
July 23, 2021
Author:
Unknown (Know the author?)
Submitter:
Michelle Kunz
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Yes
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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