Peer Reviews

Chris Kelly, senior reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share beh...

This material provides a comprehensive explanation of marketing strategy, detailing its purpose,...

Nowadays, Coca-Cola could be found in every corner of the world. No matter you are in the most bu...

This article explores hidden visual messages embedded in well-known company logos and explains th...

This guide presents cloud storage concepts in a clear, student-friendly way and focuses on practi...

Wharton’s Barbara Kahn, author of The Shopping Revolution: How Retailers Succeed in an Era of End...

Wharton’s Barbara Kahn and Dr. Americus Reed speak with Neil Patel, founder of NP Digital, about...

The website for the Sixth Floor Museum at Dealey Plaza offers well-detailed lesson plans...

Generative AI is poised to transform the workplace, but we still need human brains for new ideas,...

Follow along as Debbie Millman discussed the history of branding—from the Big Bang to the present...

Digital Marketing 101 - In this video, we'll be discussing the differences between traditiona...

These behavioral design educators and practitioners with experience in health, sustainability, fi...

The purpose of this book is not only to introduce you to the concept of nutrition as a science, b...

This video is an excerpt from a LinkedIn Learning tutorial that lasts a little over three minutes...

The startup game “Start it Up “is an educational game designed for high school and college studen...

The purpose of this game is to introduce the competitive spirit of sales through an in-class simu...

HR is involved in many activities that are essential for any organization. These activities are a...

This scenario activity can be designed or adjusted to fit many classes and topics, using the ERsy...

This online calculator can easily be used for an in-class demonstration of the value customer sat...

This presentation focuses on customer relationship management and the challanges organizations fa...

Companies have powerful technologies for understanding and interacting with customers, yet most s...

This is a free marketing simulation game for flipped classrooms. It is Excel-based and easy to le...

By the end of presentation, learners will be able to: Formulate the CRM Strategy. Explain the thr...

The Beer Distribution Game, one of the oldest and most widely used management simulations, is now...