MERLOT Materials

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This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more