MERLOT Materials
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- Advertising (210)
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This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more
Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more
Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more
This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more
This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more
This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more
This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more
This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more
Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more
This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more
This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more
Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more
Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more
This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more
This site provides a listing of well-known logos by company name. "Famous company logos are perceived and employed as the... see more
This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more
This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more
"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more
An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more
Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.