MERLOT Materials

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1-24 of 53 results for MERLOT Materials

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

Information about segmentation for an introductory marketing course.

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of... see more

An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a... see more

This is a study conducted by AARP for 2004 that views the retirement security of the Baby Boomer generation. Detailed... see more

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket... see more

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more

This site was developed to provide consumer protection from health claims and related fraud. Consumers are able to... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

This free 6 week massive open online course (MOOC) from UNSW Australia begins a new session every month. Enrol any time.... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more