MERLOT Materials

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

This is a faculy showcase for a Marketing course. The California State University and MERLOT have partnered to showcase... see more

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the... see more

Being able to operate on a global stage is now a necessity for success in business. It is not enough to simply expand to... see more

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students... see more

Managing in-location experiences has never been more stressful. Those who must attract and retain customers to sustain... see more

This is a version of the consumer behavior multiple choice question quiz. The questions are the same, except this is an... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

Consumer products can be classified into four different types, to help understand consumer behavior and to assist in the... see more

This site is the work of Consumers Union which publishes Consumer Reports magazine. Their mission is to work for a fair,... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This page introduces the principles of marketing and how organizations create value through products, pricing, promotion,... see more

This book provides an overview of consumer behaviour and public relations. Consumer behavior is the study of the... see more

Wharton’s Dr. Americus Reed speaks with Sara Pollack, Pinterest’s global head of consumer marketing, about the Pinterest... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

The CPSC is charged with protecting the public from unreasonable risks of serious injury or death from more than 15,000... see more

This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on... see more

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

This site contains three articles from 2004 that have been written concerning children as consumers. They are... see more

Information about segmentation for an introductory marketing course.

Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more