Bookmark Collection

This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary.

Students will explore ethical decision making and current issues in e-commerce as they follow the developments of E-Kin -- a company started by graduate students. As E-Kin grows and delves into the world of e-commerce, the founders and executives encounter some tough decision making.

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is concerns Advertising Literacy and Advertising Techniques. There is some course content provided as well as examples of print and video ads to illustrate the concepts.

Drills for Accounting Basics consists of 22 topics covered in a typical Introductory Principles of Financial and Principles of Managerial Accounting courses. Separate drills exist for: 1) Accounting Basics, 2) Accounting Principles, 3) Adjusting Entries, 4) Balance Sheet, 5) Bank Reconciliation, 6) Break-Even Point, 7) Cash Flow Statement, 8) Chart of Accounts, 9) Debits and Credits, 10) Depreciation, 11) Evaluating Business Investments, 12) Financial Ratios, 13) Improving Profits, 14) Income Statement, 15) Inventory and Cost of Goods Sold, 16) Lower of Cost or Market, 17) Overhead and Activity Based Costing, 18) Payroll Accounting, 19) Present Value of an Ordinary Annuity, 20) Present Value of 1, 21) Standard Costing, and 22) Stockholders’ Equity. All drills are interactive and provide feedback.

This is a series of "lectures" that describe the concept of double entry accounting, the balance sheet and the income statement. Students can read through the lectures, see examples, and take practice quizzes.

This resource provides activities that can be used in class regarding Leadership

These are a series of 20 mini-cases that concern ethical dilemmas in business. The game was designed to educate the employees of Lockheed Martin (and other high tech corporations that have adopted the game) about ethical norms, corporate support for coping with ethically significant problems, and corporate policy. Each mini-case is accompanied by four candidate answers and each of these answers has a score between -20 and +15 and a brief explanation.

This site is a great tutorial, consisting of a number of different chapters. The basic HTML tutorial explains HTML and is followed by chapters on developing one's own webpage. Additional suggestions follow such as Promotion, Generating Revenue, Getting a Domain, Hosting, and Design

The Boston Consulting Group (BCG) uses the "case interview" when hiring potential new consultants for their firm. This site actually provides a good example of the thinking and analytical skills needed to solve a business case. The site provides feedback and is interactive.

This learning object combines a powerpoint presentation and video presentation of Time Value of Money basics (present value, future value, lump sums, annuities, perpetuity). Run time is approximately 10 minutes.

This excellent, well-organized collection of annotated links to international business sites is created and maintained by Professor Lloyd Russow, Associate Dean, School of Business Administration, Philadelphia University.

The collection of 284 newspaper front pages from 37 countries offers a fascinating daily look at what is deemed worthy of front-page placement around the world. You're sure to be surprised at the choices in some regions.

This site contains 13 classroom activities for an entrepreneurship class. In addition to background information about a variety of topics (Promotion Basics, Franchising Know-How, Ethical Behavior), discussion questions or small group projects are also included.

This site has links to a variety of cases and articles concerning business ethics. The cases have questions for discussion

A single module about Leadership Theory. Since some imbedded material is on a server that changes passwords every six months, please contact me to get the username and password for access to the imbedded files.

This is a website that contains links to a variety of types of information about companies. Each category (such as finding addresses, finding home pages, monitoring company news, etc.) has a number of different links that can be used to access the information.

Full of excellent educational resources in video format.

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture, Political & Legal Environment, Targeting, and Entry Strategies. It is a good summary for an International Marketing class.

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the world, including a role-playing exercise on a major U.S.-Canada trade dispute.

This feature on ratio analysis has a variety of information and worksheets to help you to understand the key financial ratios that you will need to interpret company accounts. For each type of ratio there is an explanation of its meaning and three worksheets that help you learn to calculate and interpret the ratios.

Excellent article on how to communicate effectively in a cross cultural setting. Discusses common obstacles and gives tips on how to over come these obstacles. A great read reference for anybody interested in cross-cultural communication.

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. A link is provided to each of the articles. This would be a great resource for anyone teaching marketing classes.

This resource is some advice for both employers and job candidates. There is a complete description of the various types of interviews and advice on how to handle them. The site also has links of interest to interviewers.

Flash-based interactive simulation helps introduce students to the concept of business costs and break-even. Supporting notes and a worksheet are available to help guide students through the simulation.

Information about marketing strategy for an introductory marketing course.

This is a short quiz that tests one's knowledge of negotiation techniques in a variety of cultures. This could be used in a class in which the professor would display the question and ask for a vote of how many yes's and how many no's. Discussion could then take place regarding the cultural values that are affected by the situation.

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns described below are more than memorable -- they have made a measurable difference in our society. From "Loose Lips Sink Ships" in 1942 to "I am an American" in 2001, these PSAs prove the tremendous impact of public service advertising in America.

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company needs to sell in order to break even, assuming a given cost and price structure for a product.

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains useful information for professors to refresh their knowledge, use examples in class, or assign to students.

This website by David Boje at NMSU contains a teaching module called, "Leadership Out of the Box." Go to his main website, then find the Teaching Resources box. Click on Myers-Briggs. That will take you to the module. It contains an on-line self-assessment, along with an assignment for understanding different dimensions of leadership. The assessment is conducted on-line, using the Myers-Briggs indicator

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland, Virginia and how the townspeople fought against it. There are links to other articles as well as the ability to purchase the film. However, the information here could lead to a lively class discussion. The site also has 3 extensive lesson plans for instructors to cover the material.

This site was developed to demonstrate how to effectively incorporate teamwork into your courses, avoid common pitfalls and turn it into a valuable learning experience for your students.

Free resources on the topic of marketing.

Information about segmentation for an introductory marketing course.

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a variety of movies are identified. Questions for discussion are provided.

This site includes a wealth of information for a Business Strategy course. Included are readings for managers, cases, PowerPoint presentations, sample business plans and links to other relevant sites.

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where each phase falls, and then place products that are in the appropriate stage.

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The Marketing Plan described in detail below combines the [Kotler] Text's outline of a Marketing Plan (Table 2-2, p. 68) with some details from the Marketing Plan for TAXIGUY provided in Appendix 2.

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the development of a "consumer culture" and how consumers make decisions. There is course content provided as well as examples of print and video ads to illustrate the concepts.

This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle, Buyer Behavior Flow Chart, Black Hole, 3 Ps, MAGIC, Behavioral Premise, Natural Market, Implementation Profile and the Problem Solving Format (overall logic of marketing decisions). The author offers a unique way of presenting some supplemental information for a Principles of Marketing class. After the presentation of the material, there are some important summary points made.

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for companies, industry trade associations, and government agencies. Data is available for the latest quarter on various Retail, Finance/Insurance and E-Commerce companies.

This module consists of 7 YouTube videos that coincide with Chapter 1 of the 9th edition of the Needles and Powers Financial Accounting textbook. Each video is 4-5 minutes in length. Accounting Basics video titles include: 1) Where did accounting come from? 2) Accounting Equation, 3) Assets, 4) Liabilities, 5) Stockholders' Equity, 6) Expanded Accounting Equation, and 7) Financial Statements.

This site provides some background on product placement in movies and television. There are a number of examples from these as well as examples from product placement in books, videos and songs.

A time line is used to explain the value of money is determined by when it exists. The value of winning a million dollar lottorey ticket with twenty $50,000 payments is used. Students then calculate the total dollar outlay when buying a car over three years vs. five years. Tables provided.

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their businesses and to retain their customers without spending a fortune. Specific topics include Acquiring Customers, Retaining Customers, Product Sales, Word of Mouth, and Tips for Soloists and Partnerships.

Information about segmentation for an introductory marketing course.

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used in graduate courses at Wharton, Kellogg, UC Irvine, and around the world.

This site from Inc.com links to archives for tips, strategies, and success stories of starting up on a shoestring. Specific topics include Success Stories, Charge It!, The Bank of Family and Friends, and Get Creative.

This turorial is a very easy to understand, pictorial description of how packets flow across the Internet.

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of online marketing. An interactive information graphic shows the different areas of Marketing and their applications in a digital world. A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments of the author complements the technical note and gives a personalised point of view.

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites. It is an institution dedicated to testing the intersection of culture and technology and to finding the most influential people and the best works in emerging technologies.

This site contains information on investing money. It has a stock market simulation "game" that allows users to make trades (long, short, limit, stops, options, margin) with real time markets in a play money portfolio that also realizes stock splits, dividends, and mergers. The simulation can be set up for group competition. Investopedia also has tutorials for beginners and intermediate investors, financial calculators, dictionary, and articles discussing a wide range of topics from mutual funds to retirement. The site is easy to use but does have a moderate amount of advertisements, perhaps necessary to keep it free.

MediaCollege.com is a free resource website providing educational and reference material in the field of electronic media. Topics covered include video & television production, audio work, still imagery & graphics, website design and more.

This site contains a tutorial on investing basics. It covers general information as well as information on investing in stocks, bonds and mutual funds. It is part of a much larger site on investing and personal finance.

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would celebrate advertising that depicted women positively, and embarrass those advertisers whose ads denigrated women. The only judging criterion was, "Would you show the ad to your daughter or son?" The overwhelming success and positive press encouraged AWNY's PR Committee to make the event an annual awards ceremony. These ads can be used in the classroom to demonstrate how discriminatory some of the ads are.

All the needed information to guide students (teachers)in video production:Camera work, storyboard, scripting, etc.

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are three editions of this game. After selecting an edition, users are presented with 26 alphabet letterforms, extracted from product and corporate logos within the United States. Students are to guess which brand name corresponds to each letter. This exercise can be used for discussions about branding and advertising recall.

This web site provides guidelines on how to direct students to use the Web for research. Suggestions are directed towards instructors on how to use the Internet in instruction. Links to various Web sites are given for students to determine if the sites meet the Web guideline criteria. A bibliography on Web evaluation is also provided.

The main objective of the unit is a 3 day lesson plan designed to enlighten students on the credit card culture in America and the pitfalls which media literate individuals may seek to avoid.

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products, explains the relevance of them, and describes the marketing mix for each.

A collection of tools and techniques for solving complex problems.

This site has training materials and exercises to help people think creatively. Techniques included here are Random Word, Random Picture, False Rules, Random Website, SCAMPER, Search and Reapply, Challenge Facts, Escape, Analogies, Wishful Thinking, and Thesaurus. Explanations are provided for using each technique and then links to four examples.