MERLOT Materials

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more

To access the podcasts, you can subscribe to the podcasts by searching for "Under New Management" in any podcast app or... see more

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more

The California State University and MERLOT have partnered to showcase how and why faculty have adopted Open Educational... see more

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is... see more

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

The book explains the complex world of brands, from the parameters of identity, notoriety, and reputation, as essential... see more

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the... see more

Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

Background to the student activity Pringles is a snack brand owned by Kellogg’s, and is sold in over 140 countries. Most... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

Information about segmentation for an introductory marketing course.

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students... see more